Eloho Efemuai is a woman who values genuine expression and encourages women to present their best selves. She is a personal brand strategist, business owner, media host, writer, mentor, and singer, as well as the founder of Heartsong Live. In this interview withVICTORIA OJUGBANA, she discusses her business, media, and women’s empowerment. Excerpts:
What motivated you to start your own business?
I have always felt a powerful urge to create. To me, being an entrepreneur goes beyond launching a business; it’s about addressing challenges and building environments that support personal development. I’ve always aimed to make an impact, using my abilities to provide value to others. Initially, I didn’t intend to become an entrepreneur; I simply wanted to improve and add significance to things. As time passed, this motivation evolved into the work I am engaged in now.
Where did you come up with the idea or concept for these companies?
Every concept originated from a need I observed. When I launched my albums, it was challenging to get mainstream radio stations to play my music. Rather than just complaining, I asked myself, why not build a platform that would feature not only my tracks but also provide opportunities for others to be recognized? That’s how Heartsong Live was born. It evolved into a hub for music, meaning, and positive content that makes people feel acknowledged and motivated.
Keep evolving with Eloho emerged from another need I continuously observed.
Many talented women faced challenges with self-assurance and recognition. They possessed the ability, yet lacked the skills to present themselves or share their experiences.
I began assisting women in developing clarity, self-assurance, and a solid sense of identity regarding their personal brands, enabling them to present themselves and be acknowledged for their true selves.
Then arrived Adelphe. When I initially relocated to the UK, I experienced a sense of isolation. I found it challenging to locate places where I could genuinely connect and feel at home.
What I required the most during that period was guidance, support, connections, and a sense of belonging. That experience remained with me, and many years later, I chose to establish precisely what I had once needed. Adelphe evolved into a place for women, particularly those going through changes, to connect, recover, and flourish.
Every project comes with its own narrative, yet the core motivation remains identical. My aim is to assist individuals in ascending, discovering their voice, and embracing their purpose completely.
What were your biggest challenges and how did you manage to overcome them?
One of my greatest difficulties was developing confidence in my own voice and avoiding the urge to conform to others’ expectations.
At times, the dream seemed larger than the available resources. I discovered the importance of taking incremental steps, concentrating on advancement rather than flawless outcomes.
Being around the correct individuals also made a significant difference.
I frequently reminded myself that I was creating something greater than myself. Each challenge turned into a part of the narrative that influenced my development.
What inspired you to take on a mentoring role, and how does attentive listening contribute to your method of guidance?
I chose to become a mentor because I understand the experience of traveling a journey by oneself, filled with thoughts but uncertain about the beginning.
Mentoring is how I provide others with the support I once sought—clarity, bravery, and guidance.
Effective listening is essential. You cannot support someone unless you genuinely listen to them. When I meet with a client or mentee, I spend time comprehending their experiences, their anxieties, and their aspirations. Only after that can I assist them in a manner that truly propels them ahead.
Who are your role models in the business world?
I have been lucky to gain knowledge from amazing mentors who have influenced my development in various ways.
Nicki James has had a significant impact, particularly in terms of brand clarity and positioning. Mindset coach Aaron T. Aaron has assisted me in enhancing my inner confidence and self-discipline. Muyiwa Olarewaju, my radio mentor, showed me the value of being genuine and having a clear purpose in broadcasting.
Elena Daccus, a sales coach and mentor, has encouraged me to think more expansively and engage with business in a courageous manner, while George Oriahi, a talented business strategist, keeps pushing and shaping my vision and methodology.
Each of them has contributed something meaningful to my path, and I am sincerely thankful for their guidance, truthfulness, and confidence in me.
What strategies do you use to keep yourself updated in your area of expertise so you can offer valuable guidance to those you mentor?
I am constantly acquiring new knowledge. I read, participate in gatherings, fund educational programs, and remain engaged in discussions within my field.
I also consider my audience. The inquiries they pose and the difficulties they encounter provide me with valuable insights into the direction the world is taking. This enables me to ensure my guidance remains down-to-earth and applicable.
What sets your company apart?
What sets my work apart is the emphasis on genuine self-expression and personal growth. I don’t merely instruct on tactics or exposure. I assist individuals in reconnection with their true selves and develop self-assurance from within.
My ventures connect purpose, expansion, and exposure in a manner that appears authentic and sincere. It’s not about being noticed just for the sake of it. It’s about being recognized for the correct reasons.
You are passionate about women. What inspired you to focus on women’s empowerment?
It began with my personal experience. I have witnessed numerous women underestimating themselves or questioning their value, despite being highly skilled. I aimed to bring about a change.
I wished for women to understand that their voices are significant, their narratives hold value, and their existence is essential. Encouraging women to take initiative and embrace life to the fullest is what motivates me.
What do you credit your achievements to?
Belief, endurance, and individuals. My achievements have resulted from remaining humble, open to guidance, and being surrounded by people who have faith in me even when I have questioned my own abilities. I have gained the understanding of being present regularly, continuing to learn, and concentrating on making a difference rather than seeking recognition.
Achievement, to me, is not a final point, but an ongoing journey of development, helping others, and appreciation.
What motivates you to continue when things get difficult?
Objective. When challenges arise, I remind myself of my initial motivation and the people I am working for. I reflect on the impact my work has had, the women who have regained their self-assurance, and the communities that have formed. This sustains my determination. I have come to understand that difficult periods are an integral part of the process; they test you, yet they also enhance your resilience.
How can you combine family life with your job?
It’s something I’ve had to acquire gradually. I no longer seek perfect equilibrium since life doesn’t truly function that way. Rather, I strive for balance. Some periods are more focused on work, while others emphasize slowing down and being present with loved ones.
I have learned to focus on what is genuinely important in every moment and allow myself the flexibility to change as life progresses.
My family keeps me rooted, and my job brings me happiness, so I make an effort to care for both deliberately.
What guidance would you offer to a new business owner?
Begin from your current position. Do not wait for everything to be ideal before you start.
You’ll come to understand things along the way. Maintain consistency, keep your curiosity alive, and remain willing to gain knowledge from setbacks. Establish a network of support and avoid measuring your path against others’.
Above all, understand your identity and your principles, as these will support you when challenges arise.
Where do you envision yourself in five years?
In five years, I envision myself taking the lead in organizing global events, growing Adelphe into an international organization, and guiding more women who are making a difference and influencing society.
I also notice a cutting-edge television and radio station that functions as both an innovative center and a learning environment for the upcoming wave of voices and narrative creators.
I envision creating a space that combines media, guidance, and community where individuals can gain the tools, motivation, and strength to express their voice with assurance and intention. The objective goes beyond achievement; it’s about leaving a lasting legacy by establishing platforms that keep influencing lives even after I’m no longer in the spotlight.
What are your thoughts on women managing online businesses and how they operate them smoothly?
I find it amazing to witness so many women adopting online entrepreneurship. The digital world has enabled women to establish their brands, connect with international audiences, and develop opportunities that may not have been available in the past.
Numerous individuals are balancing family responsibilities, professional duties, and self-improvement, while still discovering innovative methods to engage with and support their audience.
Nevertheless, managing an online business is not always straightforward. It requires a well-thought-out plan, regular effort, and a strong vision. Women who succeed typically remain genuine, prepare in advance, and continue to educate themselves as the environment evolves.
What steps can women take to manage their online businesses smoothly?
Initially, it revolves around clarity. Understand your objective, your target audience, and the issue you are addressing. This forms the basis of any business, whether it operates online or offline.
Second, establish a framework. Implement processes for organizing content, monitoring clients, handling time, and maintaining regularity. While automation can assist, it is discipline that ensures everything functions smoothly.
Third, focus on personal development. Acquire knowledge in branding, interaction, and technological resources. The deeper your comprehension of online systems, the greater your authority will be.
Ultimately, remain genuine. The digital world values relationships, not flawlessness. Customers connect with individuals. When you prioritize offering value and maintaining honesty, all other aspects fall into place.
What brings you a sense of accomplishment as a business mentor?
The thing that brings me the greatest satisfaction is witnessing change take place. Observing an individual transition from doubt to self-assurance, from concealment to leadership, is the most fulfilling aspect of my role. When a client ultimately embraces her narrative, presents herself with courage, and begins drawing in suitable opportunities, it serves as a reminder of why I engage in this work.
The satisfaction I experience stems from the knowledge that I have assisted someone in trusting their abilities and creating a life or enterprise that truly represents their authentic self.
What guidance would you offer to young women starting their own businesses?
Begin even if you don’t feel prepared. Striving for perfection will only slow you down. Concentrate on gaining knowledge, trying new things, and forming connections. Don’t hesitate to make mistakes—each one will offer you a meaningful lesson.
Identify mentors that motivate and push you forward. Maintain dedication even if progress is gradual, and keep in mind that your unique perspective and personal narrative are your greatest strengths.
The world doesn’t require another replica of someone else; it needs you—your authenticity, your imagination, and your bravery.
Provided by SyndiGate Media Inc. (Syndigate.info).
